Our Roots

Purely Perfect Hair Care started as a personal journey for founder and CEO Lauryn King, to maintain her natural hair and blossomed into helping others do the same. When Lauryn first went natural, she experimented with many store-bought products that were not meeting her needs. As a result, she began doing research on how to make her own products and quickly saw that homemade remedies worked best for her natural hair.  She started to see hair growth, moisture, and an overall healthier head of hair as a result.

After sharing her products with friends and family as gifts who also saw positive results to their natural hair, she knew that she was providing a valuable service. She identified the need for affordable, quality products that maintain healthy hair and Purely Perfect Hair was born. The name “Purely Perfect” explains our commitment to relying on the pure perfection of natural ingredients to enhance all hair types naturally.

There is importance in women learning to embrace their own natural hair care journey and find products that reflect the uniqueness of their kinks and coils. Lauryn wants to use her journey to inspire other women of color to embrace their natural curls and care for their hair with pure, homemade products. 

Lauryn King, Founder & CEO